Essential Practical Service Design Reading

Erika Flowers
Practical by Design
4 min readOct 17, 2017

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It’s been 2 years since we started blogging on #design and #servicedesign, Megan Erin Miller and I.

A lot has changed in service design, and also in the Medium publishing platform. Having said that, I wanted to put together a list of our top 15 post, all free for those who haven’t seen them, or those who want to bookmark for later. They are in descending order by pageviews, and add up to just over 100,000! Feeling energized? Go add some CLAPS 👏.

Here’s the annotated list!

Journey Maps and Service Blueprints

Top article and canonical distinction between the two types of mapping techniques.

UX to Service Design

The big 900lb gorilla in the room — how to transition.

Seeking Service Design Jobs

Megan’s canonical post on looking for service design jobs—and how to find them.

Core Capabilities

Wondering what you need to know? Look no further.

Demystified!

A written version of the O’Reilly talk about just “what is service design” as told with opera houses!

The lifecycle, in pictures

Understand how service experiences work, with easy to follow pictures!

Silicon Valley

The valley of tech and the state of service design—not what you might assume.

Research for Service Design

Need the easiest guide on running contextual design research? Here it is!

The Battle is on!

Classic, pre-Medium article on how what is best for your customer and best for your company can often be at odds.

Just what is service design again?

How many service designers does it take to screw in a lightbulb? A shitload.

Jobs To Be Done

The four letter trend swiffering the design nation, explained here!

Demystifying, part 2

You read part one, now go on a roller coaster ride and read part 2!

Top 4 Questions, Top 4 Answers

ULTRON IS BACK, and he’s here to talk about the top 4 questions I get asked about implementing service design in a bigcorp!

Okay so what IS a service experience?

Another illustrated post by Megan Erin Miller about what a service experience is in an easy to digest illustrated article!

Tallest Nail Gets the Hammer

And finally, one of my favorite posts on the difference between a product and service.

There you have it!

There’s your reading list for the rest of the week. Have fun, maybe learn something, comment, and give us those 750 claps!

As always, thanks for reading.

Clap if you liked it!

You should give this article a 👏🏻 or 50, follow Erik Flowers and Megan Erin Miller on Medium, and on Twitter @erik_flowers and @meganerinmiller!

(If you like this article, please go get our guide on Practical Service Blueprinting!)

Continue the conversation, and join the global Service Design Community of Practice in Slack at www.practicalservicedesign.com/community

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