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Practical by Design
Making an impact should be practical, by design. Transform your work, your organization, and your customers with practical methods that really work at www.practicalbydesign.co
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Levels of zoom in Service Design
Levels of zoom in Service Design
Service design requires working at several levels of zoom to effectively design and deliver quality experiences. Here is a model for…
Morgan Miller 🏳️⚧️
Mar 20, 2023
Your Guide to Practical Experience Blueprinting (book launch!)
Your Guide to Practical Experience Blueprinting (book launch!)
We are beyond excited to announce the launch of our new book, Your Guide to Blueprinting the Practical Way.
Morgan Miller 🏳️⚧️
Nov 8, 2022
Practical Experience Blueprinting
Why we renamed the service blueprint
Why we renamed the service blueprint
One of the unique and core methods of service design is the service blueprint. But Erik and I have a problem with the name commonly used to…
Morgan Miller 🏳️⚧️
Nov 15, 2022
Why we changed the format of the service blueprint
Why we changed the format of the service blueprint
Service blueprinting is a core method of service design. However, the traditional format of a service blueprint undermines the value of the…
Morgan Miller 🏳️⚧️
Dec 5, 2022
The essentials
Understanding the Lifecycle of Service Experiences
Understanding the Lifecycle of Service Experiences
What makes up a service experience, and how can the “service experience lifecycle” help us design better experiences?
Morgan Miller 🏳️⚧️
Sep 22, 2016
The difference between a journey map and a service blueprint
The difference between a journey map and a service blueprint
A definitive post explaining the difference between customer journey mapping and service blueprinting, and why we need both.
Morgan Miller 🏳️⚧️
Mar 8, 2016
The difference between current-state and future-state service blueprinting
The difference between current-state and future-state service blueprinting
My definitive post breaking down the nitty gritty details of future-state service blueprinting.
Morgan Miller 🏳️⚧️
Mar 15, 2018
Top 4 questions I get about implementing service design—and my big mistakes.
Top 4 questions I get about implementing service design—and my big mistakes.
I’ve spent the last 5 years working slowly on becoming more of an embedded service designer. These are things I’ve learned.
Erika Flowers
May 12, 2017
The grimy buildup on the glass walls of your customer experience aquarium
The grimy buildup on the glass walls of your customer experience aquarium
“Here fishy fishy fishy. Here fishy fishy fishy.” If you’ve ever been fishing, don’t tell me you’ve never whispered that to the waters…
Erika Flowers
May 18, 2017
The “Job” to be done is never what you think.
The “Job” to be done is never what you think.
Why understanding the “Job” to be done helps you solve for human needs in more ways than you think.
Erika Flowers
Dec 16, 2016
Core Capabilities of Service Design
Core Capabilities of Service Design
The future of service design lies in activating these core capabilities within yourself and your organization.
Morgan Miller 🏳️⚧️
Jan 26, 2016
Hey, service design job seekers, we need to talk.
Hey, service design job seekers, we need to talk.
You’re after a job that companies don’t even know they need. But don’t give up… you have what it takes.
Morgan Miller 🏳️⚧️
Jan 9, 2017
Going from UX to service design; the stark honest truth no one will tell you
Going from UX to service design; the stark honest truth no one will tell you
The real story of what you need to hear if you’re going to succeed in this transition. Service design is not UX.
Erika Flowers
Feb 26, 2017
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